Privacy Policy

Updated 5 November 2024


This Privacy Notice tells you what Personal Data we collect, what we do with it, who can access it, and your rights in relation to your Personal Data.


Who we are

The Albert Group is made up of multiple companies, with eEducation Albert AB acting as the Controller of your information collected through the Albert Group website: www.the-albertgroup.org. 


eEducation Albert AB, org. No. 559020-9093, has a registered office at Polhemsplatsen 5, 411 03 Gothenburg. 


Please refer to the individual privacy notices of each of our brands for more information on how your Personal Data is used when you use the Albert Group products and services:


Information you give us

eEducation Albert AB only collects information about you in relation to the Albert Group in limited circumstances. If you fill out a contact form on our website, you will provide your:

  • Name

  • Email address

  • Phone number

  • Country


Information we collect from you

When you use the Albert Group website, we may collect information about you automatically through cookies and similar technologies. We only have necessary cookies enabled on the website, and these do not collect Personal Data.


How we use your Personal Data

We may use your Personal Data for the purposes and on the legal bases below. We may process your Personal Data for more than one lawful ground depending on the specific purpose for using your information.

  • Support you. If you contact us, we may use your Personal Data to respond to your request and help with your query. This is to fulfil our contract with you. It may also be necessary for our legitimate interests (to gather feedback on our support systems).

  • Analytics. We may use data analytics to improve our website, marketing, and visitor experiences. This is in line with your explicit consent.

  • Comply with legal obligations. Please note we may process your Personal Information without your knowledge or consent where it is required or permitted by law.


Please note, we do not send direct marketing to our Albert Group contacts. For more information on our brands’ marketing communications, please refer to the individual privacy notices.


How long we keep your Personal Data

We store your Personal Data until we fulfil the purposes for which we collected it.

Your analytics data will not be re-identified.

We may need to keep your Personal Data for longer to comply with our legal, regulatory, or reporting obligations, or to resolve complaints and disputes. For example, if you have opted out of marketing communications, we will store your request indefinitely so that we can respect the request in future.


Disclosures of your Personal Data

We will share your personal information with Third Party Service Providers where required by law, where you have given explicit permission or where we have another legitimate interest in doing so.


We may use Third Party Service Providers in keeping with the purposes set out in the section How we use your Personal Information and, in particular, to help in the following circumstances:

  • Administration (including communicating with you)

  • Analytics

  • Professional advisory services (including lawyers, bankers, insurers, auditors and accountants who provide legal, banking, insurance, audit and accounting services)


We may share your Personal Information with other entities in the Albert Group as part of our regular reporting activities on company performance, in the context of a business reorganisation or group restructuring exercise, or for system administration.


International Transfers

Your information is stored and processed on the servers of our Service Providers. This will include a transfer of your data across the EU, to the UK, and the USA.

To ensure your Personal Data receives an adequate level of protection, we require our Service Providers to protect it in a way that respects the EU GDPR. Whenever we transfer your Personal Data to another country, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:


  • We will only transfer your Personal Data to countries that have been deemed to provide an adequate level of protection or Personal Information.

  • With Third Party Service Providers we may use specific contracts approved for use in the EU, which give Personal Information the same protection it has in the EU.


These safeguards are monitored in accordance with the appropriate laws and are kept up to date. 


Please note, where your Personal Data is transferred to another entity in the Albert Group, this may mean a transfer to the UK.


If you require further information about these protective measures, please write to our Data Protection Officer.


How we keep your Personal Data safe

eEducation Albert AB maintains a reasonable and appropriate security programme designed to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.


Our security measures include data encryption in transit and at rest, firewalls, multi factor authentication for systems, regular staff training and physical access controls. 


On your web browser, you’ll see a padlock beside the Albert Group web address (https://the-albertgroup.com/). Clicking the padlock gives you the details of our security certification.


In addition, we limit access to your Personal Data to those staff and other Third Parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality.


We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.


Our security policies are reviewed on an annual basis to ensure they are kept up to date. Changes are approved by senior management.


Automated decision making is not used on our Albert Group website.


Children’s data

We do not process children’s data on the Albert Group website. This website is not intended for children.


If we’re informed that we have collected Personal Data from anyone under 18 without permission, we will delete that data as quickly as possible. If you believe that this has happened, please contact us at general@the-albertgroup.com.


Your rights

It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Information changes during your relationship with us.


Where the GDPR applies, by law you have the right to:

  • Request access to your Personal Data. This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.

  • Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

  • Request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing (see below), where we have processed your information unlawfully or where we are required to erase your Personal Information to comply with law. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

  • Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a Third Party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

  • Request the restriction of your Personal Data. This enables you to ask us to suspend the processing of Personal Data about you, (i) if you want us to establish its accuracy or (ii) where our use of the data is unlawful but you do not want us to erase it, (iii) where you need us to hold the data even if we no longer require it as you need to establish, exercise or defend legal claims or (iv) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

  • Request the transfer of your Personal Data to you or another party. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.


In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your Personal Data for a specific purpose (such as electronic marketing or photographs), you have the right to withdraw your consent for that specific processing at any time. We will then no longer process your information for the purpose(s) you originally agreed to, unless we have another legitimate basis for doing so.


If you want to exercise any of these rights, please contact us in writing. We will try to act on your request within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that Personal Data is not disclosed unlawfully.


You have the right to lodge a complaint with the relevant data protection authority. In Sweden, this is the IMY. See more information here


Updating this Privacy Notice

We may change this Privacy Notice from time to time. We may try to notify you about the processing of your Personal Data if there are substantial changes.


How to contact us

If you have any query regarding this Privacy Notice or your Personal Data, please e-mail our Data Protection Officer at general@the-albertgroup.com. Alternatively, please write to C/O Data Protection Officer, Polhemsplatsen 5, 411 03 Gothenburg.


If the use of your Personal Data is subject to the UK GDPR, for example because you are resident in the UK, and you have any query regarding this Privacy Notice or your Personal Data that eEducation Albert AB holds please contact our UK GDPR Representative at C/O Data Protection Officer, Sumdog Ltd, 43 Queensferry Street Lane, Edinburgh, EH2 4PF.